"...It was at this point that I starting to think about the last time I was truly happy and harkened back to my days in the DJ booth.I decided that it was time to take a chance and make my passion a reality. I know the challenges involved.I’ve worked my way up from the bottom before, I’ve dealt with instability and uncertainty and if I’m going to go through it again, it’s going to be for something that I damn well love.
" I have had the privilege of programming the show’s contents on 3 separate occasions.Imagine me, a novice, being told, “You’re picking the music for The Pit tonight.”I got to pick it all, the songs (many of which I added to the show) and the drops, and then I got to watch Norm voice track it all.As amazing an experience as that has been it was intensely more gratifying listening to my work broadcast over the radio waves in the Tampa area and all over the world at 98rock.com... I even learned that when you and your mentor use the station’s Monster truck to go to Arbys for lunch, you will probably get..."
BIO
"...there was an opportunity to share my love of music with the masses, or at least the student body of Widener University.For months, I crafted play lists, learned to use music editing software, created promos for the show that I didn’t have yet, and studied TJ both by listening to him create magic on the radio and watching him in action in the studio."
Chapter 12
“The way your heart beats makes all the difference in learning to live…”
Much like any other young man traveling along the path of life, I have faced my share of challenges, adversities, and opportunities.But it wasn’t until my senior year of college that I truly started to live.Sure there were many challenges during my first 3 years in college, being away from home for the first time, having to develop a new support system, learning how to adapt in an environment that was world unto itself, waking up in time to make it to an 8am Physics class, girls…lots and lots of girls, and did I mention girls?However it wasn’t until my senior year that I would discover a true passion in life and at the same time, start a journey that would not lead me back to that passion for almost 5 years and prove to me that your dreams never die.
In September of 2001 I moved into my first apartment with my friends Joe and TJ.TJ, with his ear to the underground and his ass in the DJ booth, quickly showed me that there was an opportunity to share my love of music with the masses, or at least the student body of Widener University.For months, I crafted play lists, learned to use music editing software, created promos for the show that I didn’t have yet, and studied TJ both by listening to him create magic on the radio and watching him in action in the studio.
When January rolled around, I was raring to go and on a Monday night, 1 hour after a brief training session, I signed on the air and “The Theater of Dreams” blared forth on 89.5 FM.For the next 5 months, I felt like a god.I was getting to share the music I was passionate about, imparting knowledge, broadening minds, causing heads to bang and speakers to rattle, and I loved every second of it.When I was behind the board I felt as if no one could touch me.I spent more time on my radio show then on my classes.It was a good thing I had arranged to only have easy classes left my senior year.And then in the blink of an eye, I signed off of Widener radio for the last time.Graduation came and I embarked on what I thought was going to be the start of my career path by attending graduate school.
People have often asked me how would I describe hell on earth.I give the same 4-word answer every time, research based graduate education.I enjoy learning about the brain, and more so what goes on in the brain that affects the way we behave and act.Yes, I know I’m a nerd.I came to terms with that a long time ago and even embrace it now.I decided through my undergraduate education that I wanted to continue my education in the realm of behavioral neuroscience, learning how the brain and behavior interact.
I knew the classes would be hard and I knew that the workload would be intensive.What I didn’t know was that I was about to enter into 2 years of slavery to a cruel taskmaster known simply as “The Lab”.Holidays became a luxury, weekends became non-existent, and on occasion, I had to schedule time just to pee.I was running constant experiments, learning the scientific process, construction my own testing equipment, analyzing data, and in my spare time doing lots of studying.Pulling 12 to 14 hour days in the lab for 3 weeks at a stretch became commonplace.And to make all the sacrifice worthwhile, I was financially compensated quite poorly.
But it was worth it.I was learning things I never thought I would and making just enough to cover my bills and buy a few rounds at the bar.But as time went on the enthusiasm that I once possessed started to turn to annoyance.The passion I had was being replaced by frustration over research projects That were going nowhere and theoretical constructs with no resolutions.Burn out was setting in and my health started to deteriorate.
The research I conducted was done on rats, which I didn’t yet know I was allergic to.Within the span of 9 months I developed an allergic reaction to them that would take a normal person about 15 years to develop.Constant hives, rashes and allergic attacks are not a good recipe for a healthy body or a healthy mind.I wasn’t happy.In fact I was depressed.I was questioning what I thought I wanted in life.After much soul searching and self-evaluating, I decided that I need to take some time away from grad school and recharge not only my batteries, but my soul as well.I needed to determine what the right path in life was for me.It was as that point that I decided to take the year and half worth of research I had performed and turn it in to a Master’s degree so as to not walk away empty handed.
And so after 2 years of my life spent in indentured servitude, I left Delaware in the summer of 2004, and returned home.The next 4 months were spent, well, quite honestly, doing nothing.I had fun, hung out with friends I hadn’t seen in months, went to concerts, and watched my bank account grow smaller and smaller.With no clue as to what to do next and Christmas fast approaching, I entered a new realm of hell and got a job working in retail.
I found myself starting from the bottom; you can’t get much lower in retail then being a cashier at Christmas time.I dealt with rudeness, arrogance, stupidity, and then there were the customers in the store.And my reward for dealing with crazed parents looking for that last minute present to make their brat of a child happy was about seven dollars an hour, a constantly changing schedule, and the knowledge that I had no job security once the Christmas season ended.How’s that for benefits.
It was at this point that I remembered a piece of advice my father gave me once… “Whatever job you may be doing, do your best at it.If you’re going to be a garbage man, be the best garbage man you can be.If you're going to be a doctor, be the best doctor you can be.Whatever you do, just do your best.”I took that principle to heart and despite the bad hours and even worse pay I put a smile on my face and earned praise from bosses and customers alike.
Over the next 9 months I worked my way from cashier to sales associate to a department manager with 8 people working under me.The pay got slightly better, the hours got slightly worse and the level of responsibility increased exponentially.But still I gave it my all, every day.Through it all though, I knew I wasn’t happy.Over the course of 16 months I measured the passage of time through the changing of the retail seasons.Christmas turned to Valentines, which turned to Easter, summer, back to school, Halloween and right back to Christmas.
2005 became a blur that tested the limits of my patience, my interpersonal skills and my ability to work with and serve people who at times could test the limits of my self-control.
In late January of 2006, an opportunity came my way that I couldn’t turn down.My friend Joe that I lived with senior year in college had moved to Tampa right after graduation.As it turned out, one of his roommates wanted to move out of their apartment.I was the first person he called.The next 2 months were a whirlwind.I knew I needed to make a change in my life and the chance to move to Tampa, while a huge risk, seemed to be the perfect opportunity.
Without a job lined up, I signed a sublease agreement, bought my first car and planned my move for the first of April.I had no stable source of income and only knew one person that I would be living with but I didn’t care.I knew there were no guarantees I would find anything I was looking for in my life, let alone a job, but it was a risk I knew within my soul that I had to take.Around 3 weeks prior to the move I finally found some stability, a job.I heard from a Target in South Tampa and they needed a front lanes manager.
I already knew that Target wasn’t going to be my career and my patience with the company had reached its limits but I needed a source of income.With a job, a car, and a place to live, I said good-bye to the support system I had developed in the suburbs of Philadelphia and took my life to Tampa.
Since that move over a year ago, the challenges have been numerous and my life has gone in places I never imagined.Within 5 months of my arrival in Florida, I left Target for an entry-level position with Countrywide Home Loans.I was starting over again, working my way up from the bottom, entering data for 8 to 10 hours a day.The pay was better but I lost any job security I had.Once again I heeded my father’s advice and did the best job I could.
Within 3 months I received a promotion.4 months later my hard work was rewarded with a permanent position with the company.1 month after that I received my 2nd promotion to my current job auditing loans, approving them for purchase by Countrywide and acting as direct liaison for 12 lending agencies to Countrywide with 2 assistants working directly under me.Once again I was utilizing my customer service skills and gaining valuable work experience.
But after looking back over the past year I have been in Tampa, I was still no happier then I was living in Pennsylvania.The two bad relationships I've been through and not being able to be there for my mom during the constant health problems she has been enduring hasn’t helped much either.
It was at this point that I starting to think about the last time I was truly happy and harkened back to my days in the DJ booth. I decided that it was time to take a chance and make my passion a reality.I know the challenges involved.I’ve worked my way up from the bottom before, I’ve dealt with instability and uncertainty and if I’m going to go through it again, it’s going to be for something that I damn well love. This is a chance for me to live my passion and truly feel alive and not just breathing.
To quote a wise man, “If there was a single day I could live, a single breath I could take, I’d trade all the others away.”Amazing how a redneck fronting a metal band can craft a line so meaningful to me.
But then again, that’s what music is - my passion.
INTERVIEW REPORT
Well, the adventure has officially begun.This past Thursday I had my interview with Norm Kneiss at WXTB a.k.a. 98 ROCK here in Tampa.Prior to my meeting with Norm, I had spoken with Phillip Trout at GetAMentor, who gave me advice on what to expect in my interview with Norm, some questions to ask if the opportunity arose and some general pointers, including treating this as I would any other job interview.
I arrived at the Clear Channel building which houses 98 ROCK about 15 minutes early and took a few minutes to prepare myself and gather my thoughts for what I was treating as the most important interview I had ever had.This interview stood between me and my dream and while I was nervous, I was more determined…determined not to “F” it up, not to blow a chance at a dream.
I headed into the lobby wearing my work clothes and sports jacket I had grabbed on the way out that morning and patiently waited for Norm to head up front and meet me.When I met Norm I was taken a back for a moment.I didn’t know what to expect walking into this, but for some reason I wasn’t expecting Norm to look like he did...shorts, a soul patch and many tattoos.As we exchanged greetings, I thought to myself this was going to be anything but a normal interview.
What happened next was that I turned into a kid in a candy shop.Perhaps I should explain further.Before we got down to “the interview”, Norm took me on a tour of the entire Clear Channel building.He showed me everything from the room that housed the computer servers to the production and on-air studios for every station housed in the building.I stood and marveled at the brand new technology and desired to play with it.When I entered the 98 ROCK studios, I said to myself, “very soon, this could be you.”
The last stop on the tour was one of the production studios.To be more specific, it was Norm’s studio.As it turns out, Norm is the production director for 98 ROCK.As I got ready for the interview to start, trying to go over the key points of what Phillip and I had discussed, I heard Norm say, “So let’s shoot the shit.” Again I knew this was not going to be a normal interview.
What happened from this point could best be described as an excited yet casual conversation.I told Norm about myself, my passion for music, and my experiences not just during my college radio days but everything since then and how none of it had made me as happy as when I was doing my show in college.I told him that by doing this I was going after a dream.Norm told me stories of his experiences in radio and what life was like here for him and all the while I grew more excited.I never even got to a point where I asked Norm any of the 5 questions the Phillip has suggested if the opportunity arose.It might as well have been 2 friends sitting at a Pub, drinking beers and catching up on old times.
My nervous excitement kept growing as we talked and he showed me the equipment he was using.At a certain point the interview had turned into… “Hey what about this band?Have you heard of these guys, their new album is sick?”Before I knew it an entire hour had passed.And then Norm said the one thing I was hoping to hear, “Ya know, I think this will work.Let’s do it.”At this point I almost jumped out of the chair I was sitting in and let out a F*** YES!I restrained myself however and instead said, “You have no idea how happy I am to hear that.”
We set up an appointment for 2 weeks as Norm was going on vacation, and headed back towards the Lobby.I shook Norm’s hand as I got ready to leave and thanked him.I don’t know if he’ll ever realized how thankful I was at that moment.As I went to leave, he asked me to do one favor…to lose the sports jacket.That was not going to be a problem.
Once back in my car, I called Phillip and recounted the whole experience to him.He congratulated me and wished me well along the way and asked me to keep him updated on my progress throughout the program.As I headed home, the smile on my face grew and grew.I knew this was just the beginning but it was one hell of a beginning.I remembered something Norm said to me during our “interview”.He said to me, “You’re sitting here, in the production studio for 98 ROCK, talking to the production director about setting up a schedule to learn the radio business. You are so far ahead of every person sitting in a broadcast program in college.You already have one foot in the door and that’s a hell of a position to be in.”I think I will remember that the most from our first meeting.
I had a new sense of enthusiasm that I hadn’t felt since I first stepped in my college’s radio station.I had ignored the passion burning inside me for so long.I felt as though a re-birth was occurring.The day was mine and I was about to start on the biggest adventure of me life.Being the music lover I am, my mind went straight to some lyrics from the song "This Fire" by the band Killswitch Engage. “Even through the darkest days, this fire burns always.This fire burns.”My fire had burned for so long without my acknowledgement that all I could do was be thankful that the flame had not gone out.
JOURNAL
October 14, 2007
It’s been just over two months since I started my adventure at WXTB in Tampa, otherwise known as 98 Rock, and what an adventure it has been so far.My mentor, Norm, and I have been getting together regularly to go over the course work and to critique my performance on the assignments.The best part however is after the assignment when he says, “let’s have some fun.”
Since I have started there I have met a lot of the other personalities I hear on the radio, Big Rig, Killabrew, and Lauren from the morning show, The BS, a.k.a. the Buckethead Show.I have also been given my radio name, Kevin Smith…yes, that Kevin Smith.I have even started learning how to use ProTools and the station’s software programs.The free CD’s are a nice perk too.
However, my greatest experience so far has involved “The Pit”.My mentor Norm is the voice behind the 1-hour Saturday night Heavy Metal broadcast known as “The Pit”.I am a huge metal fan and I told Norm from the beginning that I wanted to help out with the Pit and have I ever.In addition to adding over 70 new songs from my own library to the show’s rotation, and creating 2 new “drops” for the hour long metal-fest.
I have had the privilege of programming the show’s contents on 3 separate occasions.Image, me, a novice, being told, “You’re picking the music for The Pit tonight.”I got to pick it all, the songs (many of which I added to the show) and the drops, and then I got to watch Norm voice track it all.As amazing an experience as that has been it was intensely more gratifying listening to my work broadcast over the radio waves in the Tampa area and all over the world at 98rock.com.
My friends and family have listened into my first forays into radio.I’ve recorded all 3 broadcasts and now have them as part of an audio-portfolio of my work.Every week, I long for the time I can leave the hell that currently is my job and enter my dream that is slowly becoming my reality down at 98 Rock.The minute I step foot into the studio I feel like I belong there and I don’t want to be anywhere else.Hell, I even used 2 sick days at work and spent both of those days down at the station to see what a “normal” day is like in the life of the production director of 3 major stations.I had so much fun during those two days and learned so much at the same time.
I even learned that when you and your mentor use the station’s Monster truck to go to Arbys for lunch, you will probably get some interesting looks from people sitting in the restaurant.The bottom line is that I am having so much fun making this dream of mine a reality and cannot wait to see what lies ahead.
Thank you Phillip and the Get-a-mentor group for helping make this opportunity happen.
Till the next update… Rock & Roll!
November 25, 2007
Please find attached my 3.5 month report.
Hope everyone there is having a happy holiday season. Because of your program I sure am. Thank you so much!
Pete
It’s been just over two months since I started my adventure at WXTB in Tampa, otherwise known as 98 Rock, and what an adventure it has been so far.My mentor, Norm, and I have been getting together regularly to go over the course work and to critique my performance on the assignments.The best part however is after the assignment when he says, “let’s have some fun.”
Since I have started there I have met a lot of the other personalities I hear on the radio, Big Rig, Killabrew, and Lauren from the morning show, The BS, a.k.a. the Buckethead Show.I have also been given my radio name, Kevin Smith…yes, that Kevin Smith.I have even started learning how to use ProTools and the station’s software programs.The free CD’s are a nice perk too.
However, my greatest experience so far has involved “The Pit”.My mentor Norm is the voice behind the 1-hour Saturday night Heavy Metal broadcast known as “The Pit”.I am a huge metal fan and I told Norm from the beginning that I wanted to help out with the Pit and have I ever.In addition to adding over 70 new songs from my own library to the show’s rotation, and creating 2 new “drops” for the hour long metal-fest.
I have had the privilege of programming the show’s contents on 3 separate occasions.Image, me, a novice, being told, “You’re picking the music for The Pit tonight.”I got to pick it all, the songs (many of which I added to the show) and the drops, and then I got to watch Norm voice track it all.As amazing an experience as that has been it was intensely more gratifying listening to my work broadcast over the radio waves in the Tampa area and all over the world at 98rock.com.
My friends and family have listened into my first forays into radio.I’ve recorded all 3 broadcasts and now have them as part of an audio-portfolio of my work.Every week, I long for the time I can leave the hell that currently is my job and enter my dream that is slowly becoming my reality down at 98 Rock.The minute I step foot into the studio I feel like I belong there and I don’t want to be anywhere else.Hell, I even used 2 sick days at work and spent both of those days down at the station to see what a “normal” day is like in the life of the production director of 3 major stations.I had so much fun during those two days and learned so much at the same time.
I even learned that when you and your mentor use the station’s Monster truck to go to Arbys for lunch, you will probably get some interesting looks from people sitting in the restaurant.The bottom line is that I am having so much fun making this dream of mine a reality and cannot wait to see what lies ahead.
Thank you Phillip and the Get-a-mentor group for helping make this opportunity happen.
Till the next update… Rock & Roll!
January 21, 2008
5th month progress report
During the past month and half, things have slowed down a little at 98 Rock due to the holidays.I took a trip home for 2 and a half weeks to visit my family, but also used the vacation as a chance to study radio broadcasting in a different region are higher level market.
The time that I have spent at the station has gone really well.I conducted a very successful interview with 98 Rock’s music director about the effect of the Internet on the current state of terrestrial radio.I sat in on the afternoon shift’s broadcast for 98 Rock’s sister station, US 103.5 and got to observe an entire broadcast in progress, ask questions and witness the creative process of doing a radio broadcast.
I continue to maintain and update the myspace webpage for the metal show, The Pit, including news, a concert calendar, and weekly metal videos.I have also on my own accord created a design for The Pit with the hope that it will be used as a logo for merchandise.
I am currently in the later section of the course where I am doing pre-scripted demos with ad-libs.I have used Norm’s teachings well in order to create relevant and topical ad-libs and just need more time and practice in the studio till I get to a point to where I have a natural and conversational delivery.
Norm is still lobbying for me to be brought on board the Clear Channel team; right now it is just a matter of time.The closer this comes to reality the more excited I get that I am getting closer to what I will fight to make a long and successful career.I will provide more updates soon.
May 8, 2008
Hey Everyone,
I know it's been awhile since the last update. When we got to the last assignment of putting a demo tape together, Norm decided it would be better to take a more modern approach then the course guide outlined. Since then I have been working on several demos, working on my delivery and trying to become as natural as possible. I have included a 3 minute mp3 compilation of my demos. Norm will be sending in the final evaluation soon.
I have also been hired as a part time Clear Channel employee and am currently learning how to board-op to help with remote broadcasts. I also had my first promotions gig, am the un-official producer of the weekly metal show (i say unoffical because there technically is no producer position for the show, I just do a lot of work for it) and will have my first backstage concert experience this sunday for 98 Rockfest.
I couldn't be happier with how everything is going and look forward to learning more and more. Thank you all for making it happen! Enjoy the demos!
Pete aka Kevin Smith
FROM PETE'S MENTOR:
June 12, 2008
Phillip,
Just wanted to send you a note on the latest progress with Peter Carruolo.
Although he was "officially" hired by the Program Director of WFUS (Country), our Program Director of WXTB (Active Rock), has shown a lot of interest in Pete, SO..our man did his first on air audition this past Friday night and did very well.
His perfecting of his airchecks that we did sold the Program Director and really showed in his actual on air ability. Things are coming along nicely, and I will continue to help Pete in any way I can through his journey in our business.
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