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RAJA SEIVWRIGHT
BIO




Here is a little bit about me. I was born in London, England right down the street from Windsor Castle. My mom is Jamaican. My father is Pakistanian. Even with such international flavor, I consider California home. It is my favorite place I’ve ever been. I am glad I live here. When I am old I want to retire and die in San Diego.

 

My passion is music, film and entertainment. Where does these interest stem from? Let’s go back in time.

 

Growing up, I was surrounded by an eclectic mixture of sounds and sights. Everything from Stevie Wonder and Kiss LP’s to Bruce Lee and blaxploitation films. These influences left an indelible mark on my inside structure. It made me want to do nothing else with my life other than record music and capture life through a series of motion pictures. Making this a reality has been much harder than I thought it would be. However, I have made my efforts towards making my dreams come true.

 

For example, I have recorded a few rap CDs independently. One was called “Muttering Volcano” and received a positive review in England’s most popular rap magazine, HHC. I have done hip-hop shows throughout California. I have opened up for groups, Ice Cube, Lighter Shade of Brown and N2Deep. Despite this varied success, I have found being an independent artist to be a lonely, difficult journey.

 

In addition, I have earned an AA degree from American River College in Liberal Arts. I currently work for Verizon Wireless. I have been with the company since 2000 and have been awarded all paid vacations to Seattle and Las Vegas the last 2 years for being a top sales representative. Despite my success with the company I have grown restless, wanting to pursue a career I am passionate about instead of just collect a paycheck.

 

 The reason I want to transition over from being an artist to being a radio personality is because it gives me a chance to be around music but not be on my own. I will have a network of associates and a corporate structure to grow and learn from. That is why the mentor program is so attractive to me. It will allow me to be around someone who can be supportive, experienced and informative. I want to pursue a career that I can be excited about, not just because my work will pay for it or because it is a secure path to take.

 

I would hope you would consider me to be a worthy candidate for the mentor program.

 

Thanks for your time.

 

 
 
INTERVIEW REPORT


 
September 23, 2006

Here is a brief summary of my meeting with my mentor.

I arrived at the station at 11am on Wednesday, the 21st of June, 2006.
Randy introduced himself, we shook hands and he took me back to the main
production room.

Beforehand I had 5 questions I was instructed to ask.  We never got to
discussing these questions.  During our meeting Randy was asked to
complete several time-sensitive tasks that required immediate attention. 
I understood the situation and appreciated being in a live, realistic work
environment.

Despite the interruptions we had a meaningful meeting.

Randy explained to me the main parts of the radio station.  He said radio
consists of 4 main components:  the music, the dj, promotions and commercials. 
He went on to give me a brief description on each components role and how
they work together.  In addition heexplained to me the 5 main departments
at the radio station: Promotions, Sales, On-Air Personalities, Production
and Imaging and Programming.

He then went on to briefly explain each department's role.  For example,
he stated that in his opinion, promotions is a thankless and underpaid
position. He went on to state that the highest position in promotions is
promotions director.   Setting up booths at events, picking up on-air
personalities from their homes, driving around in the company van,
and generally connecting the station to the community were some of
the responsibilities of a promotions person.

The qualities  he stated a promotions person should possess included
the ability to dissect billboards and commercials and determine what
works and what doesn't.

He stated the sale force is where the money is at and that if you are
good at sales you can easily generate a 6 figure income.  He went
on to tell me that their schedule is very structured whereas with on
air-personalities and production the schedule is very spontaneous.

In addition, he explained that his main role at the station production
and imaging.  He described and played examples of both.  According
to Randy, production is when companies pay the station to make
and or just play commercials.  Sometimes these commercials are
built from the ground up at the station, starting only with a script.
When this occurs the producer voice overs the script, and adds
music and sound effects.   Bigger companies tend to send commercial
that have already been produced by a professional production company.
In these cases one merely re-formats it to coincide with the stations
technology.  Imaging consists of all the commercials that promote
the station.

Randy said the qualities of a production/imaging person are to have
good time management skills and to be detail oriented.  Mistakes on
these commercials can cost the station literally millions of dollars.
He also said this job can be extremely fun.

We also talked about on-air personalities and their expectations.
This was of particular interest to me being this is what I want to
focus my radio career in.

I will be honest, I was shocked to find out that on-air personalities
start out making barely over minimum wage.   I was also shocked to
find out that generally a radio jock is never going to make good
money with the station he or she starts with.

Randy told me the first station is a place to get experience. 
The next station will be willing to pay more for that peron if they
like their style and skill.

He also told me that sky is the limit for on-air personalities once
they get a name for themselves and create a fanbase. He said on-air
personalities can make tons of money if they are good at what
they do and draw solid ratings.

Overall, Randy  emphasized the keys to being successful in radio are
being diversified and investing personal time at the station.   

We talked for about 45 minutes.  It was a short but productive meeting.
We scheduled to meet every Monday starting July, 10th.  I am excited
about the oppurtunty to work with someone who's been in the business
for 16 years.

To be continued..............


November 17, 2006
 
Hey, wanted to check in with Raja’s progress.  Raja is a shining example of a person
who has a passion for something and is doing the hard work to develop the background
for future success.  In a short period of time Raja has come a long way, he has learned
the operation of multiple audio boards, production department operations, the multiple
sources you can download spots from and successful execution of such a task…
and recently he completed a very complex set of commercials we dub every week valued at
15,000.00.  A lot of responsibility which he handled perfectly.  Raja wrote and voiced several
quality commercials and will now work on producing those.  Raja had some weak areas…and
still has some but he has the drive to over come those.  Raja is a great student and is on his
way to being fully prepared for his first paid gig.
 

Randy Fox
Production Director - KSFM
Imaging Director - KSFM / KZZO CBS Radio
Sacramento, CA   

 
Mr. Trout, 

I want to give you an update on Raja
Seivwright who has been in an internship thru your
program at KSFM-FM for the past year.  Raja is first off a fantastic student,  he has the
passion to work hard and achieve his goals.  It is very difficult to find interns who are really
willing to do the work to succeed in this business, but Raja has proven this and because of
his outstanding work ethic and humble attitude has been hired on to work at KSFM in the
production department and on air.  People like his positive can do attitude and he is already
depended on by several people at the station. 

Thank you for what you do at Get A Mentor.  Your program brought a valuable asset to KSFM.
  

Thanks again for everything.

  
Randy Fox
Asst. Program Director - KSFM
Imaging Director - KSFM / KZZO
Production Director - KSFMC B S  Radio

Sacramento, CA


PROGRESS REPORT



November 18, 2007 
 
My previous job was killing me. Killing my spirit mostly. I was making 60k per year but I was dying a slow death. Instead of fading away I decided to reinvent myself.
 
One night I typed radio careers in a search engine and I came across the Get A Mentor Program. I had always been told I had a good voice and should go into radio. I read some info about the program, jotted down the phone# and left a message. The next day I received a call back from a man named Phillip Trout. We talked for about 30 minutes. I liked what I heard and I decided to go forward. 
 
I told him I'd like to intern @ a Top 40 station. I gave him a short list of stations that fit that format in my area and he promised to call me back if he had any leads. After about a week he called me back, asking me to call the Production Director at KSFM, Sacramento's #1 station for hip-hop and R&B. I called and set up an interview. 
 
 Once @ the station I had a one on one with a man named Randy Fox. It lasted about 45 minutes. Randy was energetic, comical and honest. Despite him trying to talk me out of going into radio, our meeting went well. Randy attempted to emphasize that only a crazy person would get into radio and one should only pursue it if it's their passion. I didn't really know what he meant at the time but I do now. LoL!
 
After a few days thinking about it I paid the $6000 fees to G.A.M. and was on my way. I started interning @ KSFM in September of 06.
 
For a year I went into the station for about 2 hours a week. I learned about production, putting together commercials, operating the board, entering time sensitive info into the various systems and filing papers. The "grunt work" if you will. Eventually my duties increased to voicing 10's, and voicing and producing and 30's and 60 second commercials.Also, I started assisting the promotions team with concerts and street team promotions. Which lead to me board operating 2 nationally syndicated shows on the weekends. The Doug Banks Show on Saturday morning and MTV's TRL weekend countdown show on Sunday mornings from 8-10am. By the way, I still run both these shows till this day.
 
 Yes, there's been the technical, hands on learning that has been involved in this evolution. But frankly, I have learned a lot about life as well from this mentor experience. For example, Randy once told me that the 3 keys to making it in radio were 1)-availability 2)  dependability and 3) not screwing up. It wasn't talent, or intelligence or even charisma, as I expected. I think these qualities can be applied to anything in life. First you put your head down work hard and learn all you can. Second, build a reputation and your confidence. Third, network and always strive to get better. 
 
In a lot of ways success is taking pride in what you do. The only way that can happen is if you care about what you're doing. 
 
One time Randy and got to talking. He asked me what good is money if a person is unhappy. "Isn't money supposed to equal happiness?" Randy knowingly asked. He further went on to say that a person is in a lose-lose situation if they're @ a job they're not happy at but make good money. I had to agree. What I learned from this assertion is that at least if you do what you love, you are happy most of the time. If you do what you hate, you are miserable most of the time. Randy and I have conversations like these often and he has been nothing but a blessing.
 
Let's face it, the 2 things we do the most in our lives is work and sleep. I already had a firm bed I just needed a career I could get loose at. I may have found it.
 
 
I was hired in November of this this year. I only make $10 per hour and work on average 10 hours a week. I've been doing overnights from 3-5am every Sunday morning for the last 3 months. Without pay.
 
I"ll continue to  have no weekends for the rest of the year. In addition, I've been told I'll have no Thanksgiving, Christmas or New Years this year. As the "new guy" on the roster, I'll be filling in the shifts that the senior jocks will have off. On the flip side, this is my opportunity to shine during prime time hours. We'll see how it goes.
 
Yes, I make a measly wage and work the worst hours. Yes, I quit my full-time job to dedicate myself to this new career. Yes, I sold my new Scion XB for a 1995 Chrysler to  lower my monthly expenses. Yes, I had to take out withdrawals from my 401K and exhaust all my savings. But, I can stomach all these sacrifices because I'm making progress in a career I chose. Or maybe I should say it chose me.
 
In summary, I will continue to to see where radio leads me. I know I won't be at this station forever and honestly, I want to get into television. I want to host my own talk show someday. I remember in my initial conversation with Phillip Trout, he advised me that radio is a great training ground to get into television. Mr Trout went on to tell me that radio teaches one how to develop their vocal ability, personality, and timing. From experiencing it for myself, this has rang true. So far this is my story and I'm sticking to it. Believe it or not, this is the condensed version. I've come along way and still have along way to go. The saga  continues....
 
Thank you Get A Mentor,
 
Raja.


www.rapboxx.com

www.myspace.com/rajasmusic

www.rajasmusic.com


Wow that was really touching, you don’t really know how much of an impact you make on someone until you read something like that…Raja has what it takes all I did was help him find his way.  I am sure he will succeed in anything he tries because he has the passion it takes to make dreams come true.

 

Thanks I hope we can work together again in the future.

 

Randy Fox

Asst. Program Director - KSFM

Imaging Director - KSFM / KZZO

Production Director - KSFM

C B S  Radio

Sacramento, CA



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